Representing the Place Where World Champions Are Built

After the 2016 Chicago Cubs broke the curse on the North Side and won their first World Series Championship in 108 years, we were asked to help them overhaul several aspects of their visual identity and boost the effectiveness of their fan-messaging and external communication.

One of the first projects we took on was redesigning their monthly programs, which are handed out to fans before every home game. Previous to working with Communication Engineer the Cubs were having a hard time generating interest in their programs (which serve as a big part of their sponsorship packages). Nevertheless, with out help, the Cubs were able to relaunch their monthly programs as a limited edition collectors series that featured a new custom cover design each month, player profile stories, games and activities for kids, trivia, and much more. As a result, the Cubs distributed over 250,000 copies of our work in 2017.

In addition to redesigning & relaunching their monthly programs, we also aided the Cubs in writing stories for the Chicago Cubs VineLine Magazine (the official magazine of the Chicago Cubs), development of community engagement with the South Bend Cubs' mascot program, managed their social media profiles (during which we built an original giveaway campaign to generate fan engagement, which is still the largest engaged with campaign in South Bend Cubs social media history).

South Bend Cubs (Advanced-A Affiliate of the Chicago Cubs)

Representing the Place Where World Champions Are Built


Graphic Design, Branding, Copywriting, Social Media Management, Community Engagement, Public Relations


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© 2022 by Steve Cabe &  Communication Engineer